Gabrielle J. Sirkin is a Visual Director based in Los Angeles specializing in the travel and hospitality space.
Areas of Expertise
Visual Direction
Shapes the visual creative language and identity to tell compelling stories, build brand resonance and impact from concept through final delivery.
Production & Project Management
Direct productions and on set supervision fostering highly collaborative environments while driving innovative, scalable cost effective solutions. Scalable systems and strategic thinking that keep complex, multi channel and market projects on time and visually aligned.
Content Creation
Captures immersive travel photography and short films that explores the essence of a place, culture and people with deep curiosity, integrity and empathy.
Curation
A deeply considered editorial eye applied to brand visual libraries, cultural projects and brand portfolios.
Travel Creative Services
Available for creative direction and brand strategy consulting for travel and hospitality brands, as well as independent artists seeking support with creative vision and portfolio development.
About
Gabrielle J. Sirkin brings a rare integration of creative vision and operational precision to every project with a proven ability to craft cohesive, high impact, multidisciplinary work that elevates brands and inspires audiences.
With two decades of experience spanning major publications, global agencies, and in house at some of the world's most recognized tech brands, Gabrielle has shaped the visual identity of campaigns for Expedia, Hotels.com, Vrbo, Beats by Dre, Apple, Gatorade, and the LA Philharmonic. She currently serves as Director of Photography at Expedia Group.
Her background across fashion, editorial, and branded content, combined with sharp instincts and a deep commitment to craft, allows her to deliver excellence at every stage. Her process is scalable and strategic. Her style is bold, timeless, and rooted in care, driving visual impact and genuine connection. She is also a prolific traveler and storyteller, and her original content work documents the world with the same curiosity and intention she brings to branded productions.
Her work has been recognized with a Cannes Silver Lion, Emmy Nomination, ADC Awards, American Photography, and Gold, Silver & Merit awards from the Society of Publication Designers.